Work

Behind the scenes of Design & Leadership: Case studies from my creative, managerial, and strategic experiences, exploring thought processes, challenges, and resulting solutions.

Design Behind Winners
Online course, A foundational course for personal and career development for Saudi youth. 2023 GOLD WINNER - Learning Technologies Award.
DESIGN LEAD -- Interaction design (UX/UI), Branding strategy, Character Design, Animations
Client: Knowledge Exchange for Youth Supporting Society
Storytelling for a Good, Hopeful Cause
Catalogue for sustainable products
DESIGN LEAD -- Art Direction, Photography, Print Design
Client: Global Groove Life
Humour in Storytelling: Giving a Voice
Animation Series for internal training workshops raising awareness about digital safety for LGBBTQ+ in the region.
DESIGN LEAD -- Character Design, Animations, Graphic stories
Client: Arab Foundation For Freedoms And Equality
UX Strategy: Aligning All Needs
Online platform aims to protect children by promoting a culture of cyber safety and security in Qatar and the Arab world.
DESIGN LEAD -- Interaction design (UI/UX), Animations, Infographics, Editorial Design
Client: Ministry of Communication and Information Technology (Qatar)
Design Against Time: A Scalable & Responsive Solution
Online Course in response to Covid-19, MSF needed a scalable training solution for its staff in the region
DESIGN LEAD -- Interaction Design (UX/UI), Art direction, Illustration
Client: Médecins Sans Frontières (MSF)
Strategic Study: Towards a Sustainable Future
The strategic study aims to address two key questions: (1) how the company can create value and maintain a competitive advantage in the booming EdTech industry, and (2) how it can operationalize the strategic changes necessary for its sustainable growth.
Strategy, Project management
Business Development
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